The evolution of ‘fun in the sun’ is quite amazing from where we were back 40-50 years ago. We remember ‘back in the day’ when we’d spend the whole day out in the sun, come home scorched and wake up the next day to blistering peeling skin … kind of the norm back in the 70s and 80s.
Now, we have all sorts of rules … “no hat, no play, at school today”, and of course, for very good reason. The UV rays are damaging to the skin and eyes, and of course, is associated with skin cancer. And for those of us who are a little vain, up to 80% of fines lines and wrinkles are the result of UV damage.
During the Aussie summer months, did you know that skin can burn in as little as 11 minutes, and you may not realise that this can take days or even weeks to heal! Don’t be fooled, though – the sun doesn’t have to be ‘hot’ to be ‘harmful’, and this is because it is the sun’s UV radiation that is harmful.
Here at Cute As, we are really mindful of the sun and the damaging effects, particularly for little ones with their sensitive skin – we have both had our own children with not only sensitive and hypoallergenic skin, but also took out the trifecta of really pale skin! Keeping baby covered, but cool and comfortable was a challenge.
I remember being at the beach with my 8-month-old baby in her stroller whilst my son was busy with nippers. I had the hood down on the stroller to cover her face … little did I realise that the reflection from the sand was burning her face which ended in her little face being badly burnt with painful blisters and lots of discomfort … of course, it didn’t help that the local pharmacist told me I should have known better!
As we are now right in the middle of a hot Aussie summer, it is important to remember to ‘SLIP SLOP SLAP’ and stay SunSmart – in fact, check out their website for some cool Apps, Widgets, resources and SunSmart advice.
We would like to introduce our ‘hooded beach ponchos’ that are made from 100% Organic French terry, which means it is light and soft on the skin, but is absorbent enough to keep your little one dry and warm. As with all organic fabrics, it is breathable and snug.
We also have a stylish and practical sun hat range from from Millymook and Dozer – a great accessory for the summer wardrobe.
Hope you have fun in the sun this summer – please remember to stay SunSmart and SunSafe.
Kim & Kate