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Organic vs non-Organic – What’s the difference?

The simple answer is because GOTS Organic Cotton is better quality (softer, more durable – and seriously, you can feel the difference), it is produced in toxin free environments where labour is regulated in accordance with the International Labour Organisation standards, and it is better for the environment and the future of our planet. But let’s take a closer look ...

Quality of the Fibre

The length of the cotton fibre has a lot to do with the quality - the longer the fibre the softer the cotton. And the purity of the fibre is contingent on how it is picked (hand-picked or machine-picked). As Organic Cotton is hand-picked the fibres aren’t broken, resulting in both softer and durable products. Conversely, regular cotton is machine-picked resulting in shorter and damaged fibre which produces a poorer quality product.

Health and Wellbeing

Everything you wear that touches your skin is absorbed into your bloodstream (and for babies and toddlers their delicate skin is a thin barrier). Your regular cotton is the most pesticide intensive crop in the world! More than 25% of pesticides used in farming are used on cotton alone, and they include highly toxic insecticides and carcinogens.

GOTS certified Organic Cotton is grown in soil that has been chemical free for a minimum of three (3) years and the process of producing Organic Cotton is toxin free from field to factory. Be aware though that you can purchase Organic Cotton that is not GOTs certified, and sadly they are not certified because they have been contaminated through the use of toxic dyes and chemicals. Read more about GOTs (Global Organic Textile Standards) here.

Social and Ethical

Not only does GOTS relate to the quality of the fabric (ensuing compliance with standards such as no formaldehyde, no pesticides, no chlorine bleach), it also regulates ethical social standards – such as, no child labour, no animal cruelty, workers are paid a fair wage and have fair working condition – these and other key principles must be met by processors and manufacturers.  

Environmentally Friendly

GOTS certified Organic Cotton is sustainable, renewable, and biodegradable! Did you know that up to 250ml (1 cup) of chemicals are typically used to produce just one single (non-organic) cotton t-shirt? As most cotton farmers are located near river catchments, the drainage and run-off into the rivers is having a significant impact on the eco-systems, as well as contaminating drinking water.

Feel free to browse our store and check out our Cute As Organic products that are made with GOTS certified Organic Cotton. All of our Cute As Designer range are not only made from GOTS certified Organic Cotton but are also made right here in Australia!

Keeping it clean and green

Kim & Kate

As we approach Australian Day weekend, it is anticipated that the temperatures will soar over 30oC across Oz, with crazy 37oC in Central and South Australia! Alongside the temperature, it is important to listen out for the UV index – and remember 11+ is ‘extreme’ – like today (22 January 2018), across the Nation the UV Index was rated at Extreme.

What exactly does the UV index mean, you ask? It is simply a way of describing UV radiation intensity. The higher the number the higher the danger. 

Check out the free SunSmart App which recommends what sun protection you require for your location (in real time) using forecast information from a range of source, including the Bureau of Meteorology.

Please, over this coming long weekend, remember to SLIP, SLOP, SLAP! 

Cancer Council Australia also recommends SunSmart App to check local UV levels and recommended sun protection. They further recommend, because babies and children’s skin is so delicate to cover as much of your little one’s skin as possible with loose fitting close (tight weave), wraps and wide brim or bucket style hats and apply sunscreen to any exposed skin. Cancer Council Australia recommends using sunscreen labelled ‘broad-spectrum, water-resistant and SPF30+ or above” (remember to check expiry date). For further information on different sunscreen options can be found Cancer Council Australia Shop.

And for a little extra protection for your little one, check out our Hooded Beach Poncho’s made with 100% Organic Terry Cotton that is both comfortable and breathable; and our range of Dozer and Millymook sun-hats – the majority are reversible, have chin cords (to keep them in place) and offer UPF50+ sun protection.

Take care,

Kate & Kim


The evolution of ‘fun in the sun’ is quite amazing from where we were back 40-50 years ago. We remember ‘back in the day’ when we’d spend the whole day out in the sun, come home scorched and wake up the next day to blistering peeling skin … kind of the norm back in the 70s and 80s.

Now, we have all sorts of rules … “no hat, no play, at school today”, and of course, for very good reason. The UV rays are damaging to the skin and eyes, and of course, is associated with skin cancer. And for those of us who are a little vain, up to 80% of fines lines and wrinkles are the result of UV damage.

During the Aussie summer months, did you know that skin can burn in as little as 11 minutes, and you may not realise that this can take days or even weeks to heal! Don’t be fooled, though – the sun doesn’t have to be ‘hot’ to be ‘harmful’, and this is because it is the sun’s UV radiation that is harmful.

Here at Cute As, we are really mindful of the sun and the damaging effects, particularly for little ones with their sensitive skin – we have both had our own children with not only sensitive and hypoallergenic skin, but also took out the trifecta of really pale skin! Keeping baby covered, but cool and comfortable was a challenge. 

I remember being at the beach with my 8-month-old baby in her stroller whilst my son was busy with nippers. I had the hood down on the stroller to cover her face … little did I realise that the reflection from the sand was burning her face which ended in her little face being badly burnt with painful blisters and lots of discomfort … of course, it didn’t help that the local pharmacist told me I should have known better!

As we are now right in the middle of a hot Aussie summer, it is important to remember to ‘SLIP SLOP SLAP’ and stay SunSmart – in fact, check out their website for some cool Apps, Widgets, resources and SunSmart advice.

We would like to introduce our ‘hooded beach ponchos’ that are made from 100% Organic French terry, which means it is light and soft on the skin, but is absorbent enough to keep your little one dry and warm. As with all organic fabrics, it is breathable and snug.

We also have a stylish and practical sun hat range from from Millymook and Dozer – a great accessory for the summer wardrobe.

Hope you have fun in the sun this summer – please remember to stay SunSmart and SunSafe.

Take Care

Kim & Kate

Nah, just kidding! but let's talk about what to dress your baby in … some ‘Cute As’ practical tips

How exciting as you approach the final days of carrying your baby bump to carrying your baby! As a new mum, you will have found it hard to resist the pull to the baby section of shops and the very cute and beautiful outfits. I recall as a new mum, I didn’t realise that in between regular feeds, nappy changes, washing, and other domestic bliss that during the ‘in betweens’, my baby did a lot of sleeping! Did you know that new babies can sleep up to 18 hours per day? So, whilst all those gorgeous outfits were trendy and cool, the practicalities of meeting the needs of baby was more often than not the deciding factor!

So, for our first tip (especially during the first 3 months or so), little ones’, just like us adults, will get a more fitful and restful sleep in clothing that is designed specifically for comfort and sleeping. We suggest that you have a good range of onesies or body suits for comfort – and for your convenience, snaps around the legs and crutch for easy of nappy changing (yes, there will be a lot of that!). Organic cotton is a perfect option as it is naturally soft and gentle on sensitive or hypoallergenic skin as it is free from toxins (all Cute As products are made from GOTS approved fabric).

Our second tip is about sizing. Did you know that your baby will grow faster in their first four months than any other time? By 12 months, they will have tripled their birth weight and grown approximately 20-25cm in height. Yes, you guessed it! They very quickly outgrow their clothes. We suggest that you try and resist buying clothes too far in advance as oftentimes baby never gets to wear them as they are the wrong size for the wrong season! And remember, it is about comfort, and as you would know, there is nothing pleasant about wearing clothing that is a bit too snug and restricting or too big and heavy. 

With that in mind, the rule of thumb when purchasing clothing is that height and weight (rather than age) is a better indicator of clothing size. Carefully check the sizing charts as they will vary from brand to brand and country to country. Below is a general guide:

Generic Size Chart

Our final tip, is to keep it simple! Having a baby is both an exhausting and wonderful experience. Don’t over complicate something that doesn’t need to be. A baby in comfortable and snug clothing that is soft on their sensitive skin is going to be more settled than a baby who is in clothing that is irritable on their skin. Think about organic cotton as the natural fibres are both soft and breathable which also helps regulate baby’s body temperature. All Cute As organic products are made with GOTS approved fabric (that is, they are produced free of toxins) and are gentle on sensitive skin.

Take care,

Kate & Kim

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3488 Great Western Hwy
South Bowenfels NSW 2790

Call Us: 0419 224 097


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