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As we approach Australian Day weekend, it is anticipated that the temperatures will soar over 30oC across Oz, with crazy 37oC in Central and South Australia! Alongside the temperature, it is important to listen out for the UV index – and remember 11+ is ‘extreme’ – like today (22 January 2018), across the Nation the UV Index was rated at Extreme.

What exactly does the UV index mean, you ask? It is simply a way of describing UV radiation intensity. The higher the number the higher the danger. 

Check out the free SunSmart App which recommends what sun protection you require for your location (in real time) using forecast information from a range of source, including the Bureau of Meteorology.

Please, over this coming long weekend, remember to SLIP, SLOP, SLAP! 

Cancer Council Australia also recommends SunSmart App to check local UV levels and recommended sun protection. They further recommend, because babies and children’s skin is so delicate to cover as much of your little one’s skin as possible with loose fitting close (tight weave), wraps and wide brim or bucket style hats and apply sunscreen to any exposed skin. Cancer Council Australia recommends using sunscreen labelled ‘broad-spectrum, water-resistant and SPF30+ or above” (remember to check expiry date). For further information on different sunscreen options can be found Cancer Council Australia Shop.

And for a little extra protection for your little one, check out our Hooded Beach Poncho’s made with 100% Organic Terry Cotton that is both comfortable and breathable; and our range of Dozer and Millymook sun-hats – the majority are reversible, have chin cords (to keep them in place) and offer UPF50+ sun protection.

Take care,

Kate & Kim


The evolution of ‘fun in the sun’ is quite amazing from where we were back 40-50 years ago. We remember ‘back in the day’ when we’d spend the whole day out in the sun, come home scorched and wake up the next day to blistering peeling skin … kind of the norm back in the 70s and 80s.

Now, we have all sorts of rules … “no hat, no play, at school today”, and of course, for very good reason. The UV rays are damaging to the skin and eyes, and of course, is associated with skin cancer. And for those of us who are a little vain, up to 80% of fines lines and wrinkles are the result of UV damage.

During the Aussie summer months, did you know that skin can burn in as little as 11 minutes, and you may not realise that this can take days or even weeks to heal! Don’t be fooled, though – the sun doesn’t have to be ‘hot’ to be ‘harmful’, and this is because it is the sun’s UV radiation that is harmful.

Here at Cute As, we are really mindful of the sun and the damaging effects, particularly for little ones with their sensitive skin – we have both had our own children with not only sensitive and hypoallergenic skin, but also took out the trifecta of really pale skin! Keeping baby covered, but cool and comfortable was a challenge. 

I remember being at the beach with my 8-month-old baby in her stroller whilst my son was busy with nippers. I had the hood down on the stroller to cover her face … little did I realise that the reflection from the sand was burning her face which ended in her little face being badly burnt with painful blisters and lots of discomfort … of course, it didn’t help that the local pharmacist told me I should have known better!

As we are now right in the middle of a hot Aussie summer, it is important to remember to ‘SLIP SLOP SLAP’ and stay SunSmart – in fact, check out their website for some cool Apps, Widgets, resources and SunSmart advice.

We would like to introduce our ‘hooded beach ponchos’ that are made from 100% Organic French terry, which means it is light and soft on the skin, but is absorbent enough to keep your little one dry and warm. As with all organic fabrics, it is breathable and snug.

We also have a stylish and practical sun hat range from from Millymook and Dozer – a great accessory for the summer wardrobe.

Hope you have fun in the sun this summer – please remember to stay SunSmart and SunSafe.

Take Care

Kim & Kate

Nah, just kidding! but let's talk about what to dress your baby in … some ‘Cute As’ practical tips

How exciting as you approach the final days of carrying your baby bump to carrying your baby! As a new mum, you will have found it hard to resist the pull to the baby section of shops and the very cute and beautiful outfits. I recall as a new mum, I didn’t realise that in between regular feeds, nappy changes, washing, and other domestic bliss that during the ‘in betweens’, my baby did a lot of sleeping! Did you know that new babies can sleep up to 18 hours per day? So, whilst all those gorgeous outfits were trendy and cool, the practicalities of meeting the needs of baby was more often than not the deciding factor!

So, for our first tip (especially during the first 3 months or so), little ones’, just like us adults, will get a more fitful and restful sleep in clothing that is designed specifically for comfort and sleeping. We suggest that you have a good range of onesies or body suits for comfort – and for your convenience, snaps around the legs and crutch for easy of nappy changing (yes, there will be a lot of that!). Organic cotton is a perfect option as it is naturally soft and gentle on sensitive or hypoallergenic skin as it is free from toxins (all Cute As products are made from GOTS approved fabric).

Our second tip is about sizing. Did you know that your baby will grow faster in their first four months than any other time? By 12 months, they will have tripled their birth weight and grown approximately 20-25cm in height. Yes, you guessed it! They very quickly outgrow their clothes. We suggest that you try and resist buying clothes too far in advance as oftentimes baby never gets to wear them as they are the wrong size for the wrong season! And remember, it is about comfort, and as you would know, there is nothing pleasant about wearing clothing that is a bit too snug and restricting or too big and heavy. 

With that in mind, the rule of thumb when purchasing clothing is that height and weight (rather than age) is a better indicator of clothing size. Carefully check the sizing charts as they will vary from brand to brand and country to country. Below is a general guide:

Generic Size Chart

Our final tip, is to keep it simple! Having a baby is both an exhausting and wonderful experience. Don’t over complicate something that doesn’t need to be. A baby in comfortable and snug clothing that is soft on their sensitive skin is going to be more settled than a baby who is in clothing that is irritable on their skin. Think about organic cotton as the natural fibres are both soft and breathable which also helps regulate baby’s body temperature. All Cute As organic products are made with GOTS approved fabric (that is, they are produced free of toxins) and are gentle on sensitive skin.

Take care,

Kate & Kim

Well I’m not a ‘new’ Mum, I’m not even a ‘new’ Nan! I have two grown children both married with kids of their own, I was widowed and became a single mum. Remarried and gained 7 step children all grown and with children of their own, except one, she and her partner are content to have a dog. And a football team or two of grandkids and foster children. So you could say I have had a bit of experience. From nappy rash to microwaved cats, yes it’s true, but we will leave that for another day.

It is interesting to listen to all the young new mums’ blogging away about successful parenting, and whilst on the most part, all I read is very good advice, but from my experience, the most important aspect of parenting is respect – respect for yourself and respect for your child and understanding that what works for one may not work for another, and it is important to remember that that is okay! Successful parenting is understanding what works best for you and your child – and that was exactly my experience, as I had to adjust my style to accommodate the unique personalities of each of my children.

If I was to give any advice on the matter, what I would say is that ‘parenting’ is a journey not a destination! So enjoy the many phases along the way. That old saying ‘Life is short’ is oh so true and it is fleeting, it goes so quickly. Baby’s one minute and you blink in your busy life and then find your baby has babies.

Second and most important tip, get help! Don’t try to do it on your own, have a good support network around you, such as your mum, sister, cousin or friends – they will love to take baby for a few minutes while you sit and have a cuppa or just some down time for yourself. Of course, everyone will want to give you advice, you’ll soon learn to filter the good from the not so good – trust your own intuition! And most importantly, there is no need to reinvent the wheel!

Okay, so back to filtering the good from the bad advice – and it is ok to laugh at me, I do all the time.  When my son was born I was only 22 years, he was 8lb 14oz or 3.692kg, he was a healthy eater and I breast fed.  He liked his food, he just ate and ate, one feed finished and within less than 2 hrs he was up and wanting more. My hubby called him the Michelin man which is a brand of tyres because he looked like he was made of a pile of tyres he had so many rolls. He said this with affection but he was a little more than chubby.  He threw up all the time, projectile! I had to take 3 sets of clothes for him and 4 for me if we went out anywhere.  The first Christmas, Santa didn’t want to hold him in case he threw up on him  anyway, my mother-in-law told me that it was because my milk was sour.  I was devastated to think I was feeding my baby sour milk…… Really! Could that even be true? I was so naïve. Yes I trusted her and what she said. I so should have asked someone else. If you’re not sure ask! No one will make fun of you or your lack of knowledge, I have raised my two and now have grandchildren, I also foster care and I still have to ask.

One of my grandsons is autistic and he doesn’t sleep well.  My daughter was perplexed a few months back when a Paediatrician told her to put dark curtains at his window and turn off the light and lock him in of a night and let him sort it out. Not keen to put this plan into action, she sought my advice to talk it through. In the end we agreed the dark curtains were a good idea, but he is scared of the dark, so she has put a little night light on for him, and will gradually dull it until he becomes accustomed and comfortable with the change so he can safely overcome his fear of the dark. The important lesson here is that it didn’t feel right so she asked for help – not that she really needed to but it was good to know that someone had her back!

Life and motherhood are full of little bleepers so keep a journal.  It is entertaining to sit with a cuppa and read what you wrote and how you felt on certain days over certain events and you will find them much more humorous after few weeks, months maybe years down the track, depending on the incident. Some incidents take longer to move for trauma to humour, like the microwaved cat (and just to relieve any fears, it all worked out in the end – thankfully, no harm done).

Find a little quote that you can repeat over to yourself, my daughter always sings the Frozen theme song to me ‘let it go, let it go’ or perhaps the serenity prayer ‘God grant me the serenity to accept the things I cannot change, the courage to change the things I can and the wisdom to know the difference’.  Mine was ‘be patient God hasn’t finished with them yet’.

Take care! X


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South Bowenfels NSW 2790

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